Post | Bioflix

It’s not every day you come across a farm with cows that aren’t being milked.

At Hof Rinderbrunnen, the animals live peacefully on the land—but the real focus is somewhere else: oats.

While most farms follow the traditional path of dairy, this team chose something quieter, and less common. They grow their own oats and turn them into a smooth, no-sugar oat milk—with care, patience, and just four simple ingredients.

It’s a rare decision. Not driven by market trends, but by a feeling of what fits.

And somehow, this soft choice has led to something unexpectedly strong:

the Haferdrink von Rinderbrunnen is now one of the most beloved products at Bioflix.

If you're curious how something so unassuming became such a quiet bestseller, the story might start not with a big idea—but with a farm that decided to do things differently.

A Farm with Its Own Rhythm

Rinderbrunnen is located in the Zürich Oberland—a region with soft hills and spacious fields.

The farm is home to flowers, vegetables, legumes, chickens, and yes, cows. But milking isn't part of the plan. The cows here are fed, cared for, and live with dignity.

Instead of investing in dairy, the team turned to oat cultivation.

They grow their own oats on-site, using no pesticides, and rotate crops like lentils and chickpeas to enrich the soil. It’s not the fastest method, but it’s one that allows things to grow at their own pace.

The oats are hulled in eastern Switzerland and then processed into oat milk with water, enzymes, sunflower oil, and a bit of salt. That’s it.

No added sugar. No shortcuts. Just a few good steps, repeated with care.

“We just wanted something that fits our life.”

Martin Frei, who runs the farm with a small team, doesn’t explain this shift as a bold move.

In the Instagram reel and YouTube video, he says it simply:

“We wanted to create something that supports our work-life balance.”

It’s not about building a brand.

It’s about growing something manageable, meaningful, and good.

When asked how he drinks it, he doesn’t hesitate: as it is, or sometimes as a Schoki drink—a simple alternative to traditional chocolate milk.

That answer, like the drink itself, feels refreshingly unprocessed.

A Quiet Best Seller at Bioflix

Since it landed on the shelf, the Haferdrink von Rinderbrunnen has grown into one of Bioflix’s most popular items.

It wasn’t promoted heavily. No campaigns. Just a clean label and a product people come back for.

Customers notice the short ingredient list:

Water. Swiss oats. High-oleic sunflower oil. Salt.

They also notice something harder to name—a sense of care, maybe. Or calm.

It’s not just about what’s inside the bottle. It’s about the kind of place it came from.

Doing Less, Choosing Well

This is not a story of innovation. It’s one of restraint.

Of choosing not to milk cows, not to overproduce, not to scale fast.

Martin and his team chose oats—and the long way around.

It’s not the obvious route. But for many who’ve tasted the drink, it’s clearly the right one.

Back in the city, the video ends with a slow pour, a final sip, and an empty glass catching sunlight.

That’s all.

But sometimes, the quietest decisions are the ones that stay with you longest.